Ever wonder about those mischievous masterminds behind your new cool ride, or the fiendish phantoms turning wrenches on your faithful steed?  Here you go, the backstory of our little shop.


Thierry Attias

Attias opened the shop on August 17th, 1991 with $3000 in cash and a $10,000 of cash advances on two visa cards (18% apr at the time). He figured if he couldn’t make 1.5% on turning the inventory per month, he had no business being open. Attias came from a sales background and rode bikes simply for fun. The first store was in the South Shore Shopping Center, Alameda in 1200 sq’ next door to the location that is now Radio Shack. Marcos Munoz was the first Cycle Sports employee and a critical collaborator. Attias notes, “without Marcos’s industry expertise, I wouldn’t have been able to open the shop.” At the end of 2002, Attias decided to branch out and explore startting up a professional cycling team.  In  2003 – The Healthnet Professional Cycling Team was formed, under the management of Momentum Sports Group, and still operates today as the UntiedHealthcare Professional Cycling team. Many world class riders have come through team and the shop such as: Tyler Farrar, Greg Henderson, Gordon Fraser, Ryder Hesjedal, Rory Sutherland, Haden Ralston, Tim Johnson, Jake Keough, Robert Forster, and many more… 5 Olympians, 2 world champions, 13 National Champions… 1100+ race wins.  In spite of the team’s success, Attias can still be found on the Cycle Sports sales floor, now and then.  The office where he directs the team is just upstairs

Little known fact: Attias once played chess with Bobby Fischer, nearly winning if not for Fischer’s cunning use of the obscure ‘en passant’ move.


Tim Parker

A legend among men, Tim Parker has been a fixture in the California cycling scene for longer than he will admit.  In February 2001 Alan Cote, of Bicycling Magazine, wrote an article naming Parker “the last great mechanic.”  Well, if he was great over ten years ago he is even better now.  Parker has turned wrenches at the Tour de France, graced numerous bike shops across California, and has raced all across the west.  When asked what his favorite bicycle he has owned was, he had a hard time narrowing it down from the over 50 racing bicycles he has owned over the years.  Of particular note he mentioned that his 1976 De Rosa was the best descending bike and his late 70’s Raleigh with 753 tubing also held a special place; he said it was also difficult to decide between any one of the 5 Della Santa bikes he has owned.

Little known fact: Parker once threw a medium rare steak at Greg Lemond, exclaiming ‘I said rare you idiot’.

Chris Blease

A long time coffee jockey, Blease entered the world of cycling when he became enamoured with going fast and getting fit.  Featured on the cover of Mountain Bike Action in 1995, Blease says that the it is hard to beat the rush from a hot cup of joe, but that the beauty and pure fun of cycling certainly beats caffeine in so many ways.  Blease has been with Cycle Sports for over ten years keeping the bikes rolling through the doors and the always with the rubber side down.  His favorite bike is his current road bike, a Serotta Legend Ti.  He will happily confess that it took him six months of agonizing to decide on the paint scheme, and finally chose black and with brushed Ti.  His other notable favorite was a Della Santa he had painted by Cycle Art in Los Angeles to match the Gulf Racing colors.

Little known fact: At one time Blease had an unhealthy obsession with Alvin and the Chipmunks.

Mark Munoz

An incorrigible face at the shop, Munoz has worked in the bike industry for decades leaving only briefly to train in the acrobatic arts with master double-trapeze artist Serge Oblogatavich in Vladovostok.  He was the first Cycle Sports employee back in 1991 and his dedication to the bike industry is unwavering.  He hangs around the shop because he knows just about every one in the in the business, and without him it is very likely our secret tube supplier would dry up in an instant.  Munoz notes that his favorite bike is a toss up between his De Rosa and his powder blue custom painted 1×9 RedLine monocog.

Little known fact: In the days before STI shifting, Munoz would shift his front chain rings with his fingers while riding.

Mike Martinez

Mike Martinez (aka, Brown Wonder): An inveterate champion, Martinez has been riding bikes for a very long time.  He has raced road and mountain bikes all across the US and Europe.  One of his notable wins was the 1991 California State road championship.  Shortly after winning the state championship Martinez put his cycling career on hold and began a passionate climbing career across the western US.  He is a proud father and husband, holds a blackbelt in taekwondo, and now has his sights set on becoming a golf pro.  His favorite bike was his Merckx road bike with Columbus SL tubing and a flat fork crown.

Little known fact: Martinez attempts to jump three cars on his motorcycle every year, he has been successful six times.

Calvin Spivey

Clavin joined the shop in 2016 after staring too long at the sun, part time CX racer and  ex-car salesman. Calvin loves movies and long walks on the beach…

Sam Goldberg

Sam is a long time member of the CSO team and races the track, obviously. Sam likes purple, exercise, yoga, and Bikes.  In that order.  Sam was once hiking in the Sierras when he came across a drunken piano and that’s where his obsession with tom waits began