Ever wonder about those mischievous masterminds behind your new cool ride, or the fiendish phantoms turning wrenches on your faithful steed? Well, here you go the backstory of our little shop.
Attias opened the shop on August 17th, 1991 with $3000 in cash and a $10,000 of cash advances on two visa cards (18% apr at the time). He figured if he couldn’t make 1.5% on turning the inventory per month, he had no business being open. Attias came from a sales background and rode bikes simply for fun. The first store was in the South Shore Shopping Center, Alameda in 1200 sq’ next door to the location that is now Radio Shack. Marcos Munoz was the first Cycle Sports employee and a critical collaborator. Attias notes, “without Marcos’s industry expertise, I wouldn’t have been able to open the shop.” At the end of 2002, Attias decided to branch out and explore startting up a professional cycling team. In 2003 – The Healthnet Professional Cycling Team was formed, under the management of Momentum Sports Group, and still operates today as the UntiedHealthcare Professional Cycling team. Many world class riders have come through team and the shop such as: Tyler Farrar, Greg Henderson, Gordon Fraser, Ryder Hesjedal, Rory Sutherland, Haden Ralston, Tim Johnson, Jake Keough, Robert Forster, and many more… 5 Olympians, 2 world champions, 13 National Champions… 1100+ race wins. In spite of the team’s success, Attias can still be found on the Cycle Sports sales floor, now and then. The office where he directs the team is just upstairs
Little known fact: Attias once played chess with Bobby Fischer, nearly winning if not for Fischer’s cunning use of the obscure ‘en passant’ move.
A legend among men, Tim Parker has been a fixture in the California cycling scene for longer than he will admit. In February 2001 Alan Cote, of Bicycling Magazine, wrote an article naming Parker “the last great mechanic.” Well, if he was great over ten years ago he is even better now. Parker has turned wrenches at the Tour de France, graced numerous bike shops across California, and has raced all across the west. When asked what his favorite bicycle he has owned was, he had a hard time narrowing it down from the over 50 racing bicycles he has owned over the years. Of particular note he mentioned that his 1976 De Rosa was the best descending bike and his late 70’s Raleigh with 753 tubing also held a special place; he said it was also difficult to decide between any one of the 5 Della Santa bikes he has owned.
Little known fact: Parker once threw a medium rare steak at Greg Lemond, exclaiming ‘I said rare you idiot’.
Little known fact: At one time Blease had an unhealthy obsession with Alvin and the Chipmunks.
Little known fact: In the days before STI shifting, Munoz would shift his front chain rings with his fingers while riding.
Mike Martinez (aka, Brown Wonder): An inveterate champion, Martinez has been riding bikes for a very long time. He has raced road and mountain bikes all across the US and Europe. One of his notable wins was the 1991 California State road championship. Shortly after winning the state championship Martinez put his cycling career on hold and began a passionate climbing career across the western US. He is a proud father and husband, holds a blackbelt in taekwondo, and now has his sights set on becoming a golf pro. His favorite bike was his Merckx road bike with Columbus SL tubing and a flat fork crown.
Little known fact: Martinez attempts to jump three cars on his motorcycle every year, he has been successful six times.
Little known fact: LK once jumped from a burning building while saving the life of an orphan, who was also a single virgin mother of two.
The juvenescent Daniel began at Cycle Sports in 2012 as a summer job between graduating high school and starting at Cal Berkeley. A long time racer with a family heritage of cycling and outdoor sports, Daniel quickly proved himself to be a force to be reckoned with in the shop. He is now studying science at Cal and is excited about bio-fuels. His stable at the moment is limited by the life of a college student and consists of an aluminum Tsunami with Campy 11 and a quintessentially college-student-scraper Nishiki with mustache bars. He races for Cal and has been known to take names while kicking various body parts.
Little known fact: Daniel once freesolo’d the Eiffel tower simply to impress his girlfriend, she in turn remarked, “Oh yeah, I knew he could do it – he didn’t have to prove himself.”